Genuine Service

Please, ask us anything. We are totally honest. We try really hard in all regards, however, if we fail you or make a mistake, we will take responsibility and continue to try harder, no matter what it takes.

The Greater Good

We believe in the greater good and doing our bit to make furry lives, and the people that care for them, better. We are committed to helping those that cannot help themselves and hope to inspire others to join us on this journey. We would love to welcome you to our community, sharing our education and support efforts, or purchasing one of our products to help us achieve a greater impact.

Care & Support

Life can be overwhelming. We get it! In fact, we live it, just like you. Working hard, paying mortgages and bills, spending time with friends and family, living day-to-day … but understand … we have your back (and your front, and your sides). From reliable delivery, customised service and affordable products, to offering education and community enhancing opportunities, we are here to help make your life a little bit easier and your furry favourites, a little more enjoyable! No matter what, we promise to do our best for you.

Serious about Sustainability

We are serious about sustainability and our impact on the earth.  We like to think that you can sleep a little easier knowing that we work hard to deliver products that are sourced from quality assured manufacturers, based on natural, environmental and sustainable ingredients and manufacturing processes and without potentially harmful ingredients. Oh, and our adorable 15-year-old poodle brothers, Baxter and Taylor, are chief testers of our products, so you can feel safe that we are providing items that we personally use.

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